Privacy Policy

Last updated: [DD Month YYYY]

This Privacy Policy explains how [Company Name] (also referred to as “we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you visit or use [Website URL] (the “Website”) and any related services (collectively, the “Services”).

We are committed to safeguarding your privacy and handling your personal data in a fair, transparent, and lawful manner, in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and (where applicable) the EU General Data Protection Regulation (“GDPR”).

1. Data Controller

The data controller responsible for your personal data is:

[Company Name]
Registered address: [Registered Address]
Company number: [Company Number, if applicable]
Email: [Contact Email]
Website: [Website URL]

2. Scope of This Privacy Policy

This Privacy Policy applies to personal data that we collect when you:

Visit or use our Website at [Website URL];
Contact us by email, contact form, or other communication channels;
Subscribe to newsletters or marketing communications (if applicable);
Participate in surveys, promotions, or other Website-related activities.

Our Website may contain links to third-party websites (including gambling operators, affiliate partners, analytics providers, or advertising networks). This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

3. Types of Data We Collect

3.1 Data You Provide Directly

We may collect the following personal data when you voluntarily provide it to us:

Contact information: such as your name, email address, and any other information you provide when you contact us.
Account information (if applicable): username, password, profile details.
Communication content: information you provide when you contact us, report a problem, or send feedback.
Marketing preferences: your choices about receiving marketing emails or newsletters.
Survey or feedback data: information provided in surveys, questionnaires, or user testing.

3.2 Data Collected Automatically

When you visit or use our Website, we and our third-party service providers may automatically collect certain information about your device and usage using cookies and similar technologies. This may include:

Device information: IP address, browser type and version, operating system, device identifiers.
Usage data: pages visited, time and date of visits, time spent on pages, referring/exit pages, clickstream data.
Approximate location data: derived from your IP address, such as country or region.
Log information: diagnostic and technical logs related to errors or performance.

3.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

Enable essential functions of the Website;
Remember your preferences and improve user experience;
Analyse how visitors use our Website;
Support advertising and affiliate tracking, where applicable.

For more details about how we use cookies and how you can manage your preferences, please see our Cookie Policy (if you have a separate cookie policy page).

3.4 Data from Third Parties

We may receive personal data about you from third parties, including:

Analytics and measurement providers (e.g. Google Analytics);
Advertising networks and affiliate partners (e.g. for tracking referrals);
Social media platforms if you interact with us via social media;
Publicly available sources, such as public websites or directories.

4. Legal Bases for Processing (UK & EU Users)

If you are located in the United Kingdom or the European Economic Area (EEA), we process your personal data under one or more of the following legal bases:

Consent: where you have given us clear consent to process your personal data for a specific purpose (e.g. receiving marketing emails).
Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legal obligation: where we must process your data to comply with a legal duty (e.g. responding to lawful requests from authorities).
Legitimate interests: where processing is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests. For example, website security, analytics, and preventing fraud.

5. How We Use Your Personal Data

We may use your personal data for the following purposes:

To provide and maintain the Website: ensuring the Website functions correctly and is accessible.
To respond to enquiries: dealing with your requests, questions, and complaints.
To personalise your experience: remembering your preferences and tailoring content where possible.
To send you communications: including service-related notifications and, where permitted, marketing messages (e.g. newsletters, updates, offers).
To perform analytics: understand how visitors use our Website and improve its design and content.
To support advertising and affiliate links: measure performance of campaigns, track referrals to third-party gambling operators, and manage affiliate relationships.
To ensure security and prevent fraud: monitoring for suspicious activity and protecting our systems.
To comply with legal obligations: including responding to lawful requests from authorities and maintaining business records.

6. Marketing Communications

If you subscribe to our newsletter or otherwise consent to receive marketing communications, we may send you emails about news, updates, promotions, and information relevant to our Website and services (for example, new game reviews or gambling-related content).

You can opt out of marketing communications at any time by:

Clicking the “unsubscribe” link in any marketing email; or
Contacting us at [Contact Email].

Even if you opt out of marketing, we may still send you non-marketing communications where permitted by law, such as important service or legal notices.

7. Cookies, Analytics & Advertising

7.1 Cookies

We use cookies and similar technologies (such as pixels and local storage) to collect and store information when you visit our Website. Some cookies are necessary for the Website to work, while others help us to improve performance, analyse traffic, or deliver personalised content and advertising.

7.2 Analytics

We may use third-party analytics providers (for example, Google Analytics) to help us understand how visitors use our Website. These providers may collect information about your use of the Website and other sites over time.

7.3 Advertising & Affiliate Partners

Our Website may contain affiliate links or advertising placements for third-party gambling operators and related services. When you click on these links or banners and visit a partner site, cookies or tracking technologies may be used to:

Measure the performance of affiliate links and campaigns;
Track whether you register or perform certain actions on the partner site;
Ensure we receive appropriate affiliate commissions where applicable.

We do not control how these third parties process your personal data once you leave our Website. Please refer to the privacy policies of those partners for details.

8. Sharing of Your Personal Data

We may share your personal data with the following categories of recipients, to the extent necessary and in accordance with this Privacy Policy:

Service providers: third-party companies that help us operate, host, maintain, and improve the Website (e.g. hosting providers, analytics services, email delivery platforms).
Affiliate and advertising partners: where cookies or tracking technologies are used to measure performance and manage campaigns. We typically share only limited data necessary for tracking and reporting.
Professional advisers: such as lawyers, accountants, or auditors, where necessary to protect our legal interests or comply with obligations.
Authorities and regulators: where we are required by law to disclose information, or where disclosure is necessary to protect our rights or the rights of others.
Business transfers: in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your personal data may be transferred as part of that transaction.

We do not sell your personal data to third parties.

9. International Data Transfers

Because we operate online and may use third-party service providers located in different countries, your personal data may be transferred to and processed in countries outside the United Kingdom or the European Economic Area (EEA).

Where we transfer personal data to countries that do not provide an equivalent level of data protection, we will implement appropriate safeguards, such as:

Standard contractual clauses approved by relevant authorities;
Other legally recognised transfer mechanisms and safeguards.

You can contact us for more information about the safeguards we use for international transfers.

10. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

The retention period depends on:

The nature of the data and the purposes for processing it;
Our legal obligations and regulatory requirements;
The existence of any disputes or potential disputes.

Once the retention period has expired, we will delete or anonymise your personal data in a secure manner.

11. Your Rights (UK & EEA Users)

If you are located in the United Kingdom or the EEA, you may have the following rights regarding your personal data, subject to certain conditions and limitations:

Right of access: to obtain a copy of your personal data and information about how we process it.
Right to rectification: to have inaccurate or incomplete personal data corrected.
Right to erasure: to request the deletion of your personal data in certain circumstances (“right to be forgotten”).
Right to restriction: to request that we restrict the processing of your personal data in certain situations.
Right to data portability: to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.
Right to object: to object to processing based on legitimate interests, including profiling. You also have the right to object at any time to processing of your personal data for direct marketing.
Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at: [Contact Email].

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO): https://ico.org.uk.

12. Security of Your Personal Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or destruction. These measures may include:

Use of secure servers and encryption where appropriate;
Access controls and authentication procedures;
Regular review of our security policies and practices.

However, please note that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

13. Children and Age Restrictions

Our Website and Services are intended for adults only and are not directed at persons under the age of 18 or the legal gambling age in their jurisdiction (whichever is higher).

We do not knowingly collect personal data from individuals under 18. If we become aware that we have collected personal data from a person under 18, we will take steps to delete that information as soon as reasonably possible.

If you believe that a child has provided personal data to us, please contact us at [Contact Email].

14. Third-Party Links and Gambling Operators

Our Website may contain links to third-party websites, including online casinos, sports betting sites, or other gambling operators. These sites are operated independently from us and have their own privacy policies and terms.

We are not responsible for the content, privacy practices, or security of third-party websites. We encourage you to review the privacy policies of each site you visit, especially before providing any personal data or engaging in gambling activities.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal data. Your continued use of the Website after any changes are posted constitutes your acceptance of the revised Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us using the details below:

[Company Name]
Email: [Contact Email]
Website: [Website URL]
Postal address: [Registered Address]

Disclaimer: This Privacy Policy template is provided for general information purposes only and does not constitute legal advice. Data protection laws may change over time and may vary by jurisdiction. For specific legal advice about your obligations, you should consult a qualified legal professional.